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SOCIAL MEDIA MANAGEMENT

No nonsense and completely customized for your budget

 Why Social?

People buy from people they like.  Social Media is where you develop that social element of the customer relationship.  It is one of the few ways your tribe can see your culture and promise in action.  It is where they go to talk to friends, colleagues, experts and your competition.

How We Can Help

  • Social Strategy 

    • Audience and Keyword research​

    • Testing and Analysis

    • Alignment with Company Goals

    • Tribe Building

  • Posting Schedule Creation

  • Daily Social Posts

  • Cross Media Marketing Strategy

  • Integrated Digital Marketing Strategies

  • Re-targeting 

  • Social Paid Ads Campaigns 

What's Changed?

The way people buy has changed, so the way winning companies sell and go to market has changed to keep pace.

Marketing used to be about pushing your message out and hoping someone would bite.  They called that push or outbound marketing. We would direct mail, spam, cold call, go door to door, buy commercials, ads, or whatever was necessary to get the message in front of a prospect's face.

Customers Buy Differently Now

Think of how Amazon shopping experience is set-up.  They provide all the information the customer needs in the various steps of the buyer's journey all in one place as part of their buying process.  That wasn't by accident.  

  • Awareness Stage

  • Consideration

  • Decision

Now we can search a problem on WebMD and see an add to buy all three solutions from Amazon.  You follow the link, read the description, consider testimonials and ratings, and then scroll down to see what others actually bought (the competition).  If you have no Amazon link, you are not part of the process. 

Consumers are savvier

 

We do not like being sold.  We can do it our own selves.   

We can search for the problem and the top 10 solutions online.

We can go on social and ask our friends, peers, colleagues, or experts.

We can narrow it down we can compare the top choices, read reviews, look at websites, and even order online. 

 

Your job in the new world is to make sure your message is where your customers are looking at each stage of that buyer's journey.  

 

Whatever that competitive differentiator is for you is your Brand.  Every strand of your company's DNA has to live up to your promise "brand" so your people find you and stay with you. ​

Tools and automation are better

Social tools make tasks much easier.  They are easier to use and less expensive then they used to be. If you know what you are trying to accomplish there is probably a tool out there that can help you with it.

 

As you will always hear us say, "picking a new tool should always start with your shortlist of must-have capability."  Once you have a shortlist of those tools then you can start comparing cost vs. benefits.

  5-Steps to Social

Your company needs to be on social platforms talking to your audience before, during, and after buying.  Your audience is there, your competitors are there, you need to show up too. 

What You Need To Do

  1. Identify what you are trying to accomplish.

  2. Define your audience.

  3. Create your content.

  4. Identify your ideal social platforms. 

  5. Optimize so they are easy to find, fun to read, encourage sharing and measure success. 

Once you look at the options of things that can be accomplished through social platforms you need to determine which are most important to you. You know your company and goals, so how can you leverage a social program to enhance everything else you are already doing?  What in addition to everyone's existing greedy needs would you like to accomplish?  

 

How you decide to show up, engage, use tags, promote, encourage shares, and measure success varies according to what you are trying to accomplish. 

 

Chances are if you tasked an intern to post for your company you saw follower numbers go up. (probably their friends and families).  Maybe you actually received interaction and that is good! 

 

Question: How well did your social programs help you accomplish the KPIs you are being measured by this year? That is probably some advanced stuff your intern wouldn't know about.  

 

Steps 1-4 are pretty straightforward.  Step 5 is where most companies get some Marketing Services help. It is low-cost to maintain once you have a successful strategy in place.  Tying it all together, understanding the necessary business results and how to report them is crucial.  Be sure to get a Marketing Strategist to help you do it right the first time, then have them back in once a month or quarterly to course correct and obtain new marching orders.  

 

Step 5: is what ties it all together.  After you know what you want to accomplish, how you measure success and the avenues that can take you there.  Then you need to consider your product, brand, industry, market, buyer's journey, cost, internal resources, etc. to pick the right path to where you need to go.

There are best practices, tips, and tricks to doing social right the first time. 

 

Let MadScience help you do it right the first time!

Social_Demographics.png

Pew Research Research Center posted this chart showing which platforms people visit by demographics. 

Which_platforms_spending_time.png

According to Social Media Today (2017), people will spend more time over their lifetime using social media than they will eating, or socializing using other methods. Here are where they are spending their time.