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 Why Social?


People buy from people they like.  Social Media is where you develop that social element of the customer relationship.  It is one of the few ways your tribe can see your culture and promise in action.  It is where they go to talk to friends, colleagues, experts and your competition.

How We Can Help

  • Social Strategy 

    • Audience and Keyword research​

    • Testing and Analysis

    • Alignment with Company Goals

    • Tribe Building

  • Posting Schedule Creation

  • Daily Social Posts

  • Cross Media Marketing Strategy

  • Integrated Digital Marketing Strategies

  • Re-targeting 

  • Social Paid Ads Campaigns 

What's Changed?

The way people buy has changed, so the way winning companies sell and go to market has changed to keep pace.

Marketing used to be about pushing your message out and hoping someone would bite.  They called that push or outbound marketing. We would direct mail, spam, cold call, go door to door, buy commercials, ads, or whatever was necessary to get the message in front of a prospect's face.

Customers Buy Differently Now

Think of how Amazon shopping experience is set-up.  They provide all the information the customer needs in the various steps of the buyer's journey all in one place as part of their buying process.  That wasn't by accident.  

  • Awareness Stage

  • Consideration

  • Decision

Now we can search a problem on WebMD and see an add to buy all three solutions from Amazon.  You follow the link, read the description, consider testimonials and ratings, and then scroll down to see what others actually bought (the competition).  If you have no Amazon link, you are not part of the process. 

Consumers are savvier


We do not like being sold.  We can do it our own selves.   

We can search for the problem and the top 10 solutions online.

We can go on social and ask our friends, peers, colleagues, or experts.

We can narrow it down we can compare the top choices, read reviews, look at websites, and even order online. 


Your job in the new world is to make sure your message is where your customers are looking at each stage of that buyer's journey.  


Whatever that competitive differentiator is for you is your Brand.  Every strand of your company's DNA has to live up to your promise "brand" so your people find you and stay with you. ​

Tools and automation are better

Social tools make tasks much easier.  They are easier to use and less expensive then they used to be. If you know what you are trying to accomplish there is probably a tool out there that can help you with it.


As you will always hear us say, "picking a new tool should always start with your shortlist of must-have capability."  Once you have a shortlist of those tools then you can start comparing cost vs. benefits.

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