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CONTACT US

(480) 324-6394
17649 N. 41st St.
Phoenix, AZ  85032

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MARKETING STRATEGY

No nonsense and completely customized for your budget

Passionate Marketing Experts

Companies try to get the word out about their brand "promise."  What they do is marketing. How they do it is their marketing strategy. If there is linkage between your marketing and sales, then there are leads.  If both sales and marketing are on the same page they will be sales quality leads (SQL) when they are passed to sales. 

 

What we do is provide the strategy that will allow you to turn "try" and "if" into "success" and "ROI."

 

For the past 10 years, we have helped businesses large and small tell their story, create a brand presence, develop effective marketing strategies, and achieve their goals. Our process is designed to empower your brand and outfit your team with the tools they need to succeed.  

Who needs a Marketing Strategy?

Start-ups, Small businesses, and Not-for-profit come to MSC to help them improve their sales and marketing processes.  They come to improve effectiveness, optimize sales and marketing, implement automated integrated marketing platforms (MAP), and for advice on successful end-to-end marketing campaigns. 

 

We can look into one area or end-to-end with an eye for sales and marketing to find better ways to do things.  When we say better we mean cheaper, faster, more effective, and certainly better ROI.

It is not cost-effective for a small company to maintain a marketing strategist on staff, but to have one come in periodically and make sure your sales and marketing processes are optimized and running smoothly is just good business.  

Marketing professionals come to us for crazy, out of the box, imaginative ideas, business advice, and innovative marketing programs.  We make them look like rock stars, they make their companies a lot of money. We get a lot of repeat business from Sr. Marketers looking for fresh or timely programs.

Why Hire an External Marketing Strategist?

It’s cost-prohibitive for smaller companies to keep a senior strategic person on staff on a full-time basis. Not only that, it’s rarely necessary.  Once the processes and tools are in place, a junior team member can continue turning the crank for a lot less money. 

 

That junior person is not the ideal person to create a well-performing end-to-end program that will work as expected the first time.  There is a learning curve with junior marketers and they cannot be expected to see the bigger picture or keep abreast of the latest tools as a strategist would.

Our ideas are award-winning, imaginative and profitable. Talk to us today about how we can support your growth, limit your marketing and sales turnover, and put you on the road to success and profit. 

Some of the things a strategist can do for you:

  • Analysis and Reporting

  • Business IS Automation & Integration 

  • Affiliate / Partner Programs 

  • Brand Creation & Strategy 

  • Brand Alignment & Management

  • Content Marketing Strategy

  • Cross Media Marketing Strategy

  • Digital Strategies

  • Email Marketing Programs

  • Event Strategy

  • Guerrilla Marketing (low-cost high-impact)

  • Inbound Marketing Strategy

  • Online Marketing Strategies

  • Re-targeting Efforts

  • Paid Ad / Seo Strategy

  • Sales Alignment / Process

  • Strategy Development

  • Website Strategy

Analytical Approach

At Mad Science Consulting, Inc. (MSC) we think through multiple solutions to problems in an “out of the box”, process-oriented, results-driven manner.  We enjoy looking at sales and marketing problems as opportunities for improvement.

Our service includes a comprehensive consultation to help identify gaps and opportunities.  We provide you with viable options, costs, and projected ROI. Our individualized plans are made up of quality services that will help you get from where you are today to where you need your business to be quickly and smoothly. 

Let's review your branding, your marketing machine, your industry, your current sales and marketing capability, how well aligned their efforts are with your company goals and KPIs?

No small business has time to stay on top of all that and run a company.  We could do it for a lot less than you might think.

 

The world of marketing, customers, acquisition, sales, and tools changes almost yearly now.  If you have marketers, they are busy with their day-to-day activities.  Let us help them do their job more effectively, and probably for less money than a "canned" marketing solution will cost you. 

What's Changed?

The way people buy has changed, so the way winning companies sell and go to market has changed to keep pace.

Marketing used to be about pushing your message out and hoping someone would bite.  They called that push or outbound marketing. We would direct mail, spam, cold call, go door to door, buy commercials, ads, or whatever was necessary to get the message in front of a prospect's face.

Customers Buy Differently Now

Think of how the Amazon shopping experience is set-up.  They provide all the information the customer needs as they make their buying journey.  It is all there as part of their buying process.  That wasn't by accident.  

The stages of the buyer's Journey

  • Awareness 

  • Consideration

  • Decision

You follow the link, read the description, consider testimonials and ratings, and then scroll down to see what others bought (competition). 

Then they buy something.  

The same basic rules apply to larger purchases it is just a much longer journey.

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Why Branding? 

Every organization starts with the belief that they do ______ in a unique way.  It follows that there is a group of people that buy from you because of exactly how you do it. 

 

That special "something" that makes you unique is your brand.  Once you are clear on who you are and why you are in business, your style, messaging, talking points, collateral, website, social, and image should purposefully support your promise. What's your promise?                                                  

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